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You won't know the answer unless you run a paid ad.
If you have been using purely SEO to get traffic to your site all this while, see if there is a difference after you have run a paid ad.
Note the before and after effects.
Has there been a significant surge in traffic?
Has that traffic surge led to a higher conversion rate?
In addition, there are multiple platforms that you can run a paid ad on.
It can be on Google, YouTube, Microsoft (also called Bing), Pinterest, Instagram, Facebook and many more.
The only way to find out is by experimenting.
The results may differ significantly across platforms and the niche you are in.
I hope it helps, and I wish you great success.
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