Internet marketing

 

    Does internet marketing really work?

     
            

          The phenomenon of digital marketing (marketing on the internet) is a mystery to most with confusing terms like algorithms and strategy being thrown around, when businesspeople really just want to build awareness and reach their target markets. Yes, digital marketing does work. However, as with every other marketing strategy, there are some fundamental concepts that must be considered in the strategy:

  Know Your Customer – Who is your ideal customer? What spaces on the internet do they occupy? Are they on social media? Or do they prefer to surf the internet? If so, which platforms do they frequent and how often per day? What type of content do they like? You may think that these are a lot of questions, and you may even wonder if the questions are necessary? The answers to these questions will help you to create a strategic marketing strategy that will carry you well on your way to being successful in Digital Marketing.

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What Problem Does Your Company/Product Solve? – All marketing activities should highlight product and service benefits. Communicating these benefits will help your customers to understand the relevance of your brand, build interest and encourage engagement and sales.

What is Your Business’ Message? – What is the core quality that you seek to communicate to your customers? Make the message cohesive and consistent, ensuring that it is evident in all marketing material.

Start with a Plan - Every business activity rises and falls on a strategy. With strategic planning and an understanding of these concepts, you would have a basis on how to structure a digital marketing campaign. Answer the pertinent questions – Who, What, When, Where and How to get started