Does internet marketing really work? The phenomenon of digital marketing (marketing on the internet) is a mystery to most with confusing terms like algorithms and strategy being thrown around, when businesspeople really just want to build awareness and reach their target markets. Yes, digital marketing does work. However, as with every other marketing strategy, there are some fundamental concepts that must be considered in the strategy: Know Your Customer – Who is your ideal customer? What spaces on the internet do they occupy? Are they on social media? Or do they prefer to surf the internet? If so, which platforms do they frequent and how often per day? What type of content do they like? You may think that these are a lot of questions, and you may even wonder if the questions are necessary? The answers to these questions will help ...
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